Are GIFs Allowed in Google Display Ads?

Yes, GIFs are allowed in Google Display Ads.

However, there are some restrictions on how you can use them.

Animated images such as GIFs are not allowed in responsive ads, a type of ad that automatically adjusts to fit different screen sizes.

Any animations you make should not detract from your main message. The aim is to capture and hold attention, not to distract from your ad.

GIFs can be used for image ads in the Google Display Network. When you use a GIF in an ad, it will play in the same way as all video files and show the same metrics as a video ad.

Animated elements in GIFs can encourage users to interact with the ad and click through. Use GIFs to add interest and movement to your ads, but make sure they are relevant to your message and do not detract from the main point.